Browsing UJI: Investigación by Author "0672d686-96a1-4d89-97ff-1e231296c0c4"
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Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots
Olivares-Delgado, Fernando; Iglesias Sánchez, Patricia P.; Benlloch Osuna, María Teresa; de las Heras-Pedrosa, Carlos; Jambrino Maldonado, Carmen MDPI (2020-12-01)This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a ...