ListarEMP_Articles por tema "perceived value"

Mostrando ítems 1-3 de 3

    • openAccess   Comparative analysis of american and spanish cruise passengers'behavioral intentions 

      Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Garrigos-Simon, Fernando Jose Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo (2016)
      Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national ...

    • openAccess   Does CSR Help to Retain Customers in a Service Company? 

      Fandos, Juan Carlos; Sánchez-García, Javier; Tena-Monferrer, Sandra; Callarisa Fiol, Luis J. MDPI (2020)
      The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...

    • closedAccess   The role of trust in cruise passenger behavioral intentions : The moderating effects of the cruise line brand 

      Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Caplliure-Giner, Eva María Emerald (2014)
      Purpose – The purpose of this paper is to develop and test a framework to investigate the relationship between perceived value, satisfaction, trust and behavioral intentions and the moderator effect of the cruise line ...