ListarEMP_Articles por tema "memorable customer experience"
Mostrando ítems 1-2 de 2
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Co-creating customer experiences in service ecosystems: a study in a tourist destination
Emerald (2024-01-30)Purpose – This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination. Design/methodology/approach – A questionnaire was ... -
Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Elsevier (2023-02-20)The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ...