ListarEMP_Articles por tema "market orientation"

Mostrando ítems 1-3 de 3

    • openAccess   Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach 

      Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Taylor & Francis (2019-04)
      Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank ...

    • openAccess   Competitiveness through strategic orientation 

      Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego CROMAR (Croatian Marketing Association) (2012-12)
      The aim of this paper is to further the study of the factors that infl uence the international competitive position of international new ventures and, consequently, their international performance. Specifi cally, we analyze ...

    • openAccess   Increasing customer loyalty through customer engagement in the retail banking industry 

      Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)
      Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ...