ListarEMP_Articles por tema "customer service"

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    • closedAccess   Customer engagement, non-transactional behaviors and experience in services 

      Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019)
      Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal ...