ListarEMP_Articles por tema "customer loyalty"

Mostrando ítems 1-2 de 2

    • openAccess   Increasing customer loyalty through customer engagement in the retail banking industry 

      Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)
      Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ...

    • openAccess   Younger and older trust in a crisis situation 

      Moliner, Miguel Angel; Fandos, Juan Carlos; Estrada, Marta; Monferrer Tirado, Diego Emerald (2018)
      Purpose – The purpose of this paper is to analyze consumer trust during a financial crisis, studying its antecedents and consequences. The perceptions of older and younger consumers are also compared. Design/methodol ...