ListarEMP_Articles por tema "customer lifetime value"
Mostrando ítems 1-2 de 2
-
Engaging in customer citizenship behaviours to predict customer lifetime value
Palgrave Macmillan (2022-11-15)The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ... -
How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from U.S. Industrial and Technological Industries
MDPI (2023)The aim of this study is to analyse the research gap regarding the relationship between environmental, social and governance dimensions (ESG) of corporate sustainability initiatives and customer lifetime value (CLV). We ...