ListarEMP_Articles por tema "customer engagement"

Mostrando ítems 1-3 de 3

    • closedAccess   Consequences of customer engagement and customer self-brand connection 

      Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2018)
      Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’ financial performance. The research focuses on the financial sector ...

    • openAccess   Engaging in customer citizenship behaviours to predict customer lifetime value 

      Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Palgrave Macmillan (2022-11-15)
      The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ...

    • openAccess   Increasing customer loyalty through customer engagement in the retail banking industry 

      Monferrer Tirado, Diego; Moliner, Miguel Angel; Estrada, Marta Emerald Group Publishing Limtied (2019)
      Purpose–This study aims to determine the main antecedents of customer engagement (market orientation,satisfaction, emotions and self-brand connection) and the relationship between customer engagement andcustomer loyalty ...