ListarEMP_Articles por tema "customer advocacy"

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    • closedAccess   Consequences of customer engagement and customer self-brand connection 

      Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2018)
      Purpose The purpose of this paper is to analyze the impact of the customer engagement and customer self-brand connection on customer advocacy and firms’ financial performance. The research focuses on the financial sector ...