ListarEMP_Articles por tema "bibliometric analysis"

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    • openAccess   A Bibliometric Overview of Tourism Family Business 

      Forés, Beatriz; Janssen, Zélia; Kato, Heitor MDPI (2021-11-19)
      Family businesses are of particular economic relevance in the international hospitality and tourism industry. However, there are few studies that address their specific characteristics and objectives. The aim of this ...

    • openAccess   What's on the horizon? A bibliometric analysis of personal data collection methods on social networks 

      Sáez-Ortuño, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sánchez-García, Javier Elsevier (2023-01-24)
      In Digital Marketing, the capture of consumers’ personal data from social networks is essential for better targeting of commercial actions. The methods for collecting this information are arousing growing interest among ...