ListarEMP_Articles por tema "Satisfaction"

Mostrando ítems 1-4 de 4

    • closedAccess   Antecedents of airline passenger loyalty: Low-cost versus traditional airlines 

      Forgas-Coll, Santiago; Moliner, Miguel Angel; Sánchez-García, Javier; Palau-Saumell, Ramon Elsevier (2010)
      This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is ...

    • openAccess   Customer loyalty in clusters: perceived value and satisfaction as antecedents 

      Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)
      Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ...

    • openAccess   La lealtad del consumidor en el sector financiero 

      Fandos, Juan Carlos; Sánchez-García, Javier; Moliner, Miguel Angel; Estrada, Marta Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)
      Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ...

    • openAccess   Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona 

      Callarisa Fiol, Luis J.; Palau-Saumell, Ramon; Forgas-Coll, Santiago Elsevier (2012-12)
      The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified ...