ListarEMP_Articles por tema "PLS"

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    • openAccess   Engaging in customer citizenship behaviours to predict customer lifetime value 

      Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Palgrave Macmillan (2022-11-15)
      The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ...