Browsing EMP_Articles by Keyword "Marketing strategy"

Now showing items 1-2 of 2

    • openAccess   Marketing capabilities: do they matter in INVs? 

      Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Inderscience (2010)
      This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets ...

    • closedAccess   Role of international precocity in born global firms 

      Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego Inderscience Publishers (2011-06)
      The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry influences ...