Visualitza EMP_Articles per paraule clau "Marketing capabilities"
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International new ventures as "small multinationals": The importance of marketing capabilities
Elsevier (2012)This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international ... -
Marketing capabilities: do they matter in INVs?
Inderscience (2010)This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets ...
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Role of international precocity in born global firms
Inderscience Publishers (2011-06)The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry influences ...
