ListarEMP_Articles por tema "Economic performance"
Mostrando ítems 1-2 de 2
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Marketing capabilities: do they matter in INVs?
Inderscience (2010)This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification. Rapid entry in foreign markets ... -
The effect of hotel chain affiliation on economic performance: The moderating role of tourist districts
Elsevier (2020)This paper offers a pioneering analysis of the impact that integration in different types of hotel chains has on firm performance, and the moderating effect of the tourist destination in this relationship. Studies in the ...
