ListarEMP_Articles por tema "Customer satisfaction"
Mostrando ítems 1-2 de 2
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Internal market orientation and its influence on organisational performance
Emerald Group Publishing (2009)Purpose – The purpose of this paper is to analyse the influence that internal marketing, represented by internal market orientation (IMO), might have on the internal aspects (satisfaction of contact personnel) and external ... -
Loyalty, perceived value and relationship quality in healthcare services
Emerald Group Publishing (2009)The purpose of this paper is to justify the central role played by post-purchase perceived value and relationship quality in the explanation of loyalty behaviour/intentions.