ListarEMP_Articles por tema "Customer loyalty"
Mostrando ítems 1-2 de 2
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Customer loyalty in clusters: perceived value and satisfaction as antecedents
Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ... -
Social value in retail banking
Emerald Group Publishing Limited (2013)Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys ...