ListarEMP_Articles por tema "Commercial distribution"
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Assortment as a clustering variable: an application to the distribution of ceramics and construction materials in Spain
Escuela Superior de Gestión Comercial y Márketing (2010)Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose ... -
El surtido como variable de clasificación: una aplicación a la distribución de cerámica y materiales de construcción en España
Escuela Superior de Gestión Comercial y Márketing (2010-05)Classifying is essential for understanding the situation of the commercial distribution and analyzing its evolution. In the present paper we study the distribution of ceramics and building materials in Spain and we propose ...