ListarEMP_Articles por tema "CSR branch manager"

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    • openAccess   CSR marketing outcomes and branch managers' perceptions of CSR 

      Moliner, Miguel Angel; Monferrer Tirado, Diego; Estrada, Marta Emerald (2019-07)
      Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a ...