Listar EMP_Articles por fuente "UCJC Business and Society Review (formerly known as Universia Business Review), 2018, Vol. 15 Núm. 4"
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The relationship between logistics and marketing performance in the supply chain. Different paths for manufacturers and distributors
Universidad Camilo José Cela (2018)The aim of this paper is to study the relationships between Marketing and Logistics Performance in a context of inter-organisational integration to search for differences between Manufacturers and Distributors. The ...