Browsing EMP_Articles by Source "Tržište / Market, Vol.24 No.2 December 2012"

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    • openAccess   Competitiveness through strategic orientation 

      Blesa, Andreu; Ripolles, Maria; Monferrer Tirado, Diego CROMAR (Croatian Marketing Association) (2012-12)
      The aim of this paper is to further the study of the factors that infl uence the international competitive position of international new ventures and, consequently, their international performance. Specifi cally, we analyze ...