Listar EMP_Articles por fuente "Marketing and Management of Innovations, Issue 3 (2021)"

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    • openAccess   The impact of customer engagement on retailer's brand equity components 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier Sumy State University, Ukraine (2021-09-13)
      Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not been as extensive in the retail sector. On the other hand, the analysis of ...