Listar EMP_Articles por fuente "Journal of business-to-business marketing, vol. 16, no. 3 (Aug. 2009), pp. 276-316"
Mostrando ítems 1-1 de 1
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Customer loyalty in clusters: perceived value and satisfaction as antecedents
Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ...