Listar EMP_Articles por fuente "Journal of World Business, 47, 2"
Mostrando ítems 1-1 de 1
-
International new ventures as "small multinationals": The importance of marketing capabilities
Elsevier (2012)This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international ...