Listar EMP_Articles por fuente "Journal of Retailing and Consumer Services 72 (2023) 103290"
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Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Elsevier (2023-02-20)The aim of this paper is to study the relationship between customer experience and word of mouth (WOM) through two mediating variables: customer satisfaction and memorable characteristics of service experience (MCSE). ...