Listar EMP_Articles por fuente "Academy of Marketing Studies Journal, 2020, vol. 24, no 4"

Mostrando ítems 1-1 de 1

    • openAccess   Retail Brand Management: A Literature Review 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sanchez Garcia, Javier Allied Business Academies (2020-11)
      This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. ...