Listar EMP_Articles por autoría "e61fe039-5771-4ada-b195-2d7a0ee6f170"
-
Internal market orientation and its influence on organisational performance
Emerald Group Publishing (2009)Purpose – The purpose of this paper is to analyse the influence that internal marketing, represented by internal market orientation (IMO), might have on the internal aspects (satisfaction of contact personnel) and external ... -
Internal market orientation and its influence on the satisfaction of contact personnel
Taylor & Francis (2010)Purpose: To verify the dimensions, reliability and validity of Internal Market Orientation (I.M.O.) as a scale of measurement of internal marketing, and using it to measure the effect of internal marketing on the satisfaction ... -
It’s free! Still, would I learn? Unearthing perceived value of education apps for better entrepreneurial decisions
Emerald Publishing Limited (2023)Purpose – This study aims to explore customer perceived value (CPV) dimensions in the context of free mobile educational applications (EduApps) which are paramount in learning-based digital start-ups and are essential for ...
-
La lealtad del consumidor en el sector financiero
Universidad Nacional de Colombia. Escuela de Administración de Empresas y Contaduría Pública (2011-01)Teniendo en cuenta lo costoso que resulta mantener programas de fidelización de clientes, es necesario conocer qué aspectos del servicio de la empresa son los que realmente valora el cliente, para dedicarles mayor esfuerzo ...
-
Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain
MDPI (2020)This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool ...
-
Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain)
Sage (2018-06)Motivations and place attachment constructs have been previously used as antecedents of behavioral intentions regarding a destination. Nevertheless, previous studies investigating behavioral intention models have paid ...
-
Multidimensional perspective of perceived value in industrial clusters
Emerald Group (2011)Purpose – This paper aims to demonstrate that aspects of a rational or functional character and aspects of an emotional and social nature condition the perceived value of the exchange relationships among firms in an ...
-
Online drivers and offline influences related to loyalty to airline websites
Elsevier (2012)This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is ...
-
El papel mediador del bienestar en el efecto de la gestión de los recursos humanos sobre el desempeño
ESIC (2020-10-21)Objetivo: el objetivo de este trabajo es construir una escala de bienestar del profesorado en centros educativos. Además, estudia la incidencia de la gestión de los recursos humanos en el desempeño educativo tanto ...
-
Price competition within and between airlines and high-speed trains: the case of the Milan–Rome route
IP Publishing Ltd (2016)In the travel industry high-speed trains and airlines are increasingly competing for passengers, and the diffusion of price optimization based on real time demand fluctuations poses new challenges in the analysis of price ...
-
Prices, prices and prices: A study in the airline sector
Elsevier (2014-04)This article creates and empirically analyzes a dynamic pricing framework. The model includes the main theories on prices in the literature, and dynamically analyzes how companies change their pricing policies according ...
-
El procesamiento de la información de las personas mayores y su actitud ante el anuncio
CIECID (2011)El envejecimiento poblacional es un hecho de gran transcendencia socioeconómica con importantes repercusiones empresariales. Es importante el análisis del consumidor mayor y de sus particularidades para la consecución de ...
-
Relationship quality in business to business: a cross-cultural perspective from universities
Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ...
-
Service quality in bank during an economic crisis
Emerald (2016)Purpose – The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to financial entities’ relationships ...
-
Shopping motivation in consumer loyalty formation process: the case of Spanish retail
Emerald (2021)Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...
-
Social Tourism and Healthy Ageing
John Wiley and Sons (2015)Recent research in social tourism notes possible links between tourism participation and improvements in health. However, there is a lack of quantitative evidence concerning the potential links between tourism participation ...
-
The impact of customer engagement on retailer's brand equity components
Sumy State University, Ukraine (2021-09-13)Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not been as extensive in the retail sector. On the other hand, the analysis of ...
-
The influence of internal market orientation on external outcomes: The mediating role of employees’ attitudes
Emerald Group Publishing (2015)Purpose – The purpose of this paper is to analyse the possible influence of internal marketing (represented by internal market orientation (IMO)) on external customer outcomes (perceived service quality and customer ...
-
The influence of leadership styles and human resource management on educators' well-being in the light of three Sustainable Development Goals
Emerald (2022-07-05)Purpose: This paper analyzes the influence of leadership styles and human resource management (HRM) on teacher well-being and how these contribute to Sustainable Development Goals (SDGs) 3: Good Health and Well-being, ...
-
The Influence of Management on Teacher Well-Being and the Development of Sustainable Schools
MDPI (2021)Teaching is one of the professions with the highest levels of stress and disquiet at work, having a negative impact on teachers’ well-being and performance. Thus, well-being is one of the priorities in human resource ...
