Listar EMP_Articles por autoría "e61fe039-5771-4ada-b195-2d7a0ee6f170"
Mostrando ítems 1-20 de 48
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Accompanied versus Unaccompanied Transport in Short Sea Shipping betweer Spain and Italy: An Analysis from Transport Road Firms Perpective
López-Navarro, Miguel Ángel; Moliner, Miguel Angel; Rodriguez-Artola, Rosa M.; Sánchez-García, Javier Taylor & Francis (2011)Short sea shipping (SSS) is called to play a key role in ensuring sustainable mobility in the European context. In the past years several studies tried to define the SSS requirements and also to identify the SSS lines that ... -
Airline website loyalty formation and the moderating effects of gender and education
Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Fandos, Juan Carlos Springer (2013-06)The objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the effects of gender and education ... -
Antecedentes y consecuencias de la actitud ante el anuncio en las personas mayores. Un análisis empírico
Estrada, Marta; Sánchez-García, Javier; Moliner, Miguel Angel; Fandos, Juan Carlos Universidad Nacional de Colombia (2008)La importancia socio-económica adquirida en los últimos años en España y en otros países europeos por el emergente mercado de las personas mayores hace necesario el estudio de sus particularidades como consumidores. ... -
Antecedents of airline passenger loyalty: Low-cost versus traditional airlines
Forgas-Coll, Santiago; Moliner, Miguel Angel; Sánchez-García, Javier; Palau-Saumell, Ramon Elsevier (2010)This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is ... -
Attitudes towards ads and age. A study in seniors. The combination of chronological and cognitive age as an effective predictive criterion of attitudes
Moliner, Miguel Angel; Estrada, Marta; Monferrer Tirado, Diego; Sánchez-García, Javier Universidade Nove de Julho (2014)Older adults make up one of the markets with the greatest potential in the future. It is essential that businesses take the diversity within this group into account, and perform segmentation in order to obtain a favorable ... -
Be congruent and I will be loyal: the case of sport services
Alguacil, Mario; Sánchez-García, Javier; Valantine, Irena Routledge (2019-05-06)This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity ... -
Bibliometric analysis of the customer experience literature
Gallardo-Garcia, Javier; Pagán Castaño, Esther; Sánchez-García, Javier; Guijarro-García, María Taylor & Francis (2022-11-11)This article provides an extensive review and analysis of the customer experience (CX) literature. This growing, highly topical research area draws on contributions from multiple disciplines, including marketing, philosophy, ... -
Clothing brand purchase intention through SNS
Pujadas, Jordi; Palau-Saumell, Ramon; Forgas-Coll, Santiago; Sánchez-García, Javier Emerald (2019)Purpose – The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), ... -
Comparative analysis of american and spanish cruise passengers'behavioral intentions
Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Garrigos-Simon, Fernando Jose Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo (2016)Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national ... -
Customer loyalty in clusters: perceived value and satisfaction as antecedents
Callarisa Fiol, Luis J.; Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Sánchez-García, Javier Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ... -
Determinants of the Effectiveness of Using Renewable Resource Management-Based Simulations in the Development of Critical Thinking: An Application of the Experiential Learning Theory
Urquidi Martín, Ana; Tamarit-Aznar, Carmen; Sánchez-García, Javier MDPI (2019)The twenty-first century’s society experiences new challenges in being immersed in anew paradigm of the educational system. Higher education institutions should train professionalsso that they are able to experience ... -
Does CSR Help to Retain Customers in a Service Company?
Fandos, Juan Carlos; Sánchez-García, Javier; Tena-Monferrer, Sandra; Callarisa Fiol, Luis J. MDPI (2020)The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ... -
El efecto made in en la percepción de un producto industrial español en los mercados internacionales
Rodriguez-Artola, Rosa M.; Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Sánchez-García, Javier; López-Navarro, Miguel Ángel Universia (2010)With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also ... -
Entrepreneurship innovation using social robots in tourism: a social listening study
Callarisa Fiol, Luis J.; Moliner, Miguel Angel; Rodriguez-Artola, Rosa M.; Sánchez-García, Javier Springer (2023)The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented ... -
Un estudio comparativo de los instrumentos de medición de la calidad de los servicios públicos
Bigné Alcañiz, J. Enrique; Moliner, Miguel Angel; Vallet-Bellmunt, Teresa; Sánchez-García, Javier Escuela Superior de Gestión Comercial y Marketing (1997)En este trabajo se hace un repaso conceptual a la discusión existente en torno a los instrumentos de medición de la calidad de un servicio, prestando especial atención a la medición de la calidad de los servicios públicos. ... -
La evolución del concepto de estrategia de marketing internacional y su aplicación al caso español de moda hogar
González-Ferriz, Fernando; Sánchez-García, Javier; Garrigos-Simon, Fernando Jose Universidad de Jaén (2020)La estrategia de marketing internacional es una de las variables más importantes entre los factores que determinan el resultado de una empresa exportadora. Este trabajo pretende profundizar ... -
Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)
Palau-Saumell, Ramon; Forgas-Coll, Santiago; Amaya Molinar, Carlos Mario; Sánchez-García, Javier Taylor & Francis (2016)Understanding the importance of a country’s image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international ... -
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa Fiol, Luis J.; Roshchina, Alexandra; Cardiff, John; Sánchez-García, Javier Elsevier (2012-10)In recent years, there has been an exponential increase in the volume of user-generated content being made available in social media platforms of the Web 2.0 genre. Among the most valuable from a marketing perspective is ... -
Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equity
Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier (2021-03-05)This study analyses the relationship between the different components of the retailer's brand equity, as well as the influence that the use of internet has on the formation of retailer’s brand equity. As some authors point ... -
Influencia del compromiso y de la experiencia del consumidor en la creación de valor de marca del comercio detallista
Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sánchez-García, Javier Universia (2022)El principal objetivo de este estudio es analizar la influencia que el compromiso (engagement) y la experiencia del consumidor tienen en la creación de valor de marca (brand equity) para el comercio detallista a través de ...