Listar EMP_Articles por autoría "df9f50f5-d581-4539-9dcc-78b32bc843d3"
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The role of trust in cruise passenger behavioral intentions : The moderating effects of the cruise line brand
Forgas-Coll, Santiago; Palau-Saumell, Ramon; Sánchez-García, Javier; Caplliure-Giner, Eva María Emerald (2014)Purpose – The purpose of this paper is to develop and test a framework to investigate the relationship between perceived value, satisfaction, trust and behavioral intentions and the moderator effect of the cruise line ...