Listar EMP_Articles por autoría "beae84a8-8153-43b2-bcbf-ed42f59242c4"
Mostrando ítems 1-16 de 16
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Customer loyalty in clusters: perceived value and satisfaction as antecedents
Taylor & Francis (2009-08)Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between ... -
Does CSR Help to Retain Customers in a Service Company?
MDPI (2020)The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...
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El efecto made in en la percepción de un producto industrial español en los mercados internacionales
Universia (2010)With globalization, organizations must be able to look for their own differentiation with the aim to obtain sustainable competitive advantages. Differentiation across the products can be a key factor if it is also ...
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Entrepreneurship innovation using social robots in tourism: a social listening study
Springer (2023)The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented ...
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Estudio del proceso de fidelización del consumidor final
Universidade Nove de Julho (2013-10)Para toda empresa es importante mantener una cartera de clientes fieles a la misma que le ayuden a sobrevivir en el tiempo. Esta situación todavía se acentúa en la medida que aumenta la competencia y se incrementa la ...
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Harnessing social media platforms to measure customer-based hotel brand equity
Elsevier (2012-10)In recent years, there has been an exponential increase in the volume of user-generated content being made available in social media platforms of the Web 2.0 genre. Among the most valuable from a marketing perspective is ... -
Influence of the Internet on Retailer's perceived quality in the generation of retailer's brand equity
(2021-03-05)This study analyses the relationship between the different components of the retailer's brand equity, as well as the influence that the use of internet has on the formation of retailer’s brand equity. As some authors point ...
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Influencia del compromiso y de la experiencia del consumidor en la creación de valor de marca del comercio detallista
Universia (2022)El principal objetivo de este estudio es analizar la influencia que el compromiso (engagement) y la experiencia del consumidor tienen en la creación de valor de marca (brand equity) para el comercio detallista a través de ...
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Long-Term Orientation and Commitment in Export Joint Ventures among Small and Medium-Sized Firms
John Wiley & Sons (2013)Alliances may be an important tool for overcoming the resource and capability deficiencies facing small and medium-sized enterprises (SMEs), as they help strengthen their market position and facilitate access to new markets. ...
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Multidimensional perspective of perceived value in industrial clusters
Emerald Group (2011)Purpose – This paper aims to demonstrate that aspects of a rational or functional character and aspects of an emotional and social nature condition the perceived value of the exchange relationships among firms in an ...
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Retail Brand Management: A Literature Review
Allied Business Academies (2020-11)This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. ...
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Shopping motivation in consumer loyalty formation process: the case of Spanish retail
Emerald (2021)Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...
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The impact of customer engagement on retailer's brand equity components
Sumy State University, Ukraine (2021-09-13)Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not been as extensive in the retail sector. On the other hand, the analysis of ...
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The Importance of Sustainability in the Loyalty to a Tourist Destination through the Management of Expectations and Experiences
MDPI (2019)Sustainability has become one of the key factors for the development of tourism both nowadays and in the future. The need to integrate environmental, socio-cultural and economic factors is a consequence of the evolution ...
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The influence of social media in creating expectations. An empirical study for a tourist destination
Elsevier (2017)Social media are transforming the tourism industry from its traditional pattern into an intense informational pattern. Our study aims to investigate the causes underlying the use of user-generated contents (UGC) to receive ...
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Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona
Elsevier (2012-12)The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified ...
