Listar EMP_Articles por autoría "7ccb817c-3b5b-4b16-b004-71eda4387f37"
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Be congruent and I will be loyal: the case of sport services
Alguacil, Mario; Sánchez-García, Javier; Valantine, Irena Routledge (2019-05-06)This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity ...