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Vulnerable customers’ perception of corporate social responsibility in the banking sector in a post-crisis context
Monferrer Tirado, Diego; Vidal-Meliá, Lidia; Cardiff, John; Quille, Keith Emerald (2023-06-22)Purpose – This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers’ emotions and quality perception of the ...