Listar EMP_Articles por autoría "50c7667a-963d-404d-b5aa-17638d37e0a6"
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Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain
Brkanlić, Sandra; Sánchez-García, Javier; BRESO, EDGAR; Brkić, Ivana; Ćirić, Maja; Tatarski, Jovana; Gardašević, Jovana; Petrovic, Marko MDPI (2020)This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool ... -
Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale
Tatarski, Jovana; Brkanlic, Sandra; Sanchez Garcia, Javier; BRESO, EDGAR; Brkic, Ivana; Petrovic, Marko; Okanovic, Andrea MDPI (2020)This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in ...