• openAccess   Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale 

      Tatarski, Jovana; Brkanlic, Sandra; Sanchez Garcia, Javier; BRESO, EDGAR; Brkic, Ivana; Petrovic, Marko; Okanovic, Andrea MDPI (2020)
      This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in ...
    • openAccess   Retail Brand Management: A Literature Review 

      Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sanchez Garcia, Javier Allied Business Academies (2020-11)
      This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. ...