Listar EMP_Articles por autoría "4b8855f6-d2a2-4b6a-a600-2104d61fefad"
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Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale
Tatarski, Jovana; Brkanlic, Sandra; Sanchez Garcia, Javier; BRESO, EDGAR; Brkic, Ivana; Petrovic, Marko; Okanovic, Andrea MDPI (2020)This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in ... -
Retail Brand Management: A Literature Review
Gallart Camahort, Valentín; Callarisa Fiol, Luis J.; Sanchez Garcia, Javier Allied Business Academies (2020-11)This essay intends to provide a review of the existing literature in the field of brand management of the retail trade. Although there are numerous studies on brand management, this cannot be said when talking about retail. ...