Listar EMP_Articles por autoría "12e760bf-c5a8-444b-863e-dc5459ccbc53"

Mostrando ítems 1-2 de 2

    • openAccess   Does CSR Help to Retain Customers in a Service Company? 

      Fandos, Juan Carlos; Sánchez-García, Javier; Tena-Monferrer, Sandra; Callarisa Fiol, Luis J. MDPI (2020)
      The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...

    • openAccess   Shopping motivation in consumer loyalty formation process: the case of Spanish retail 

      Tena-Monferrer, Sandra; Fandos, Juan Carlos; Sánchez-García, Javier; Callarisa Fiol, Luis J. Emerald (2021)
      Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...