Visualitza Departament: Administració d'Empreses i Màrqueting per paraule clau "12. Producción y consumo responsabels"
Ara mostrant els elements 1-2 d 2
-
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Emerald (2024-01-30)Purpose – This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination. Design/methodology/approach – A questionnaire was ... -
How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from U.S. Industrial and Technological Industries
MDPI (2023)The aim of this study is to analyse the research gap regarding the relationship between environmental, social and governance dimensions (ESG) of corporate sustainability initiatives and customer lifetime value (CLV). We ...