Listar Departament: Administració d'Empreses i Màrqueting por fuente "The International Review of Retail, Distribution and Consumer Research, 12, 4, p. 337 - 354"

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    • openAccess   Key factors in shopping centre management: evidence from Spain 

      Frasquet Deltoro, Marta; Vallet-Bellmunt, Teresa; Gil Saura, Irene Taylor & Francis (2002)
      This paper aims to highlight the importance of adopting a strategic approach to shopping centre management as competition in the industry becomes more intense. The starting point is a reflection on the sources of competitive ...