Listar Departament: Administració d'Empreses i Màrqueting por fuente "Sustainability, 2021, vol. 13, núm. 1, p. 300"
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Does CSR Help to Retain Customers in a Service Company?
MDPI (2020)The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...