Listar Departament: Administració d'Empreses i Màrqueting por fuente "Sustainability, 2021, vol. 13, núm. 1, p. 300"

Mostrando ítems 1-1 de 1

    • openAccess   Does CSR Help to Retain Customers in a Service Company? 

      Fandos, Juan Carlos; Sánchez-García, Javier; Tena-Monferrer, Sandra; Callarisa Fiol, Luis J. MDPI (2020)
      The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and ...