Listar Departament: Administració d'Empreses i Màrqueting por fuente "Journal of Service Theory and Practice, 2015, vol. 25, no 4"
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The influence of internal market orientation on external outcomes: The mediating role of employees’ attitudes
Emerald Group Publishing (2015)Purpose – The purpose of this paper is to analyse the possible influence of internal marketing (represented by internal market orientation (IMO)) on external customer outcomes (perceived service quality and customer ...