Listar Departament: Administració d'Empreses i Màrqueting por fuente "Journal of Research in Interactive Marketing, 2023"
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Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Emerald (2023)Purpose: The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for ...