Listar Departament: Administració d'Empreses i Màrqueting por fuente "International Journal of Retail & Distribution Management, 2021"
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Shopping motivation in consumer loyalty formation process: the case of Spanish retail
Emerald (2021)Purpose With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic ...