Listar Departament: Administració d'Empreses i Màrqueting por autoría "f57aec45-5e63-4f36-b758-b6ab3c31d45d"
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Online cheaters: Profiles and motivations of internet users who falsifytheir data online
Sáez-Ortuño, Laura; Forgas-Coll, Santiago; Huertas-Garcia, Ruben; Sánchez-García, Javier Elsevier (2023-02-18)The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks ... -
The relationship between export performance and new marketing approaches in the Spanish fashion sector
González-Ferriz, Fernando; Sánchez-García, Javier; Garrigos-Simon, Fernando Jose Universidades Públicas de Andalucía (2023)The objective of this investigation is to provide an empirical model (EMSP model of internationalization) to explain the relationship between the different variables that affect the export performance of Spanish companies ...