Visualitza Departament: Administració d'Empreses i Màrqueting per autoria "ddfd56c8-4f25-4330-9971-278af87bc632"
Ara mostrant els elements 1-12 d 12
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Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Elsevier (2016-10)Recent studies in various economic sectors in the U.S.A., Brazil, China, South Korea, and Australia provide evidence of the precursors of customer equity (value, brand, and relationship equity) and their influence on ... -
El efecto moderador de la diversidad de género en la relación entre la dualidad del consejero delegado y la divulgación de la información sobre la responsabilidad social corporativa
Bel-Oms, Inmaculada; Segarra-Moliner, José-Ramón Dykinson (2023) -
Engaging in customer citizenship behaviours to predict customer lifetime value
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel Palgrave Macmillan (2022-11-15)The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE). We discuss how marketing ... -
How Do Remuneration Committees Affect Corporate Social Responsibility Disclosure? Empirical Evidence from an International Perspective
Bel-Oms, Inmaculada; Segarra-Moliner, José-Ramón MDPI (2022)The main goal of this study is to analyze whether the existence of remuneration committees tend to disclose more corporate social responsibility (CSR) information. In addition, we test the moderating role played by the ... -
How Does Each ESG Dimension Predict Customer Lifetime Value by Segments? Evidence from U.S. Industrial and Technological Industries
Segarra-Moliner, José-Ramón; Bel-Oms, Inmaculada MDPI (2023)The aim of this study is to analyse the research gap regarding the relationship between environmental, social and governance dimensions (ESG) of corporate sustainability initiatives and customer lifetime value (CLV). We ... -
Iniciativas de sostenibilidad y predicción del desempeño en la segmentación de clientes
Segarra-Moliner, José-Ramón; Bel-Oms, Inmaculada Dykinson (2023) -
Moodle's technology acceptance model in higher education: analysis of predictive validity and heterogeneity
Bel-Oms, Inmaculada; Segarra-Moliner, José-Ramón IATED - International Academy of Technology, Education and Development (2021)Globalization and the development of internet technologies have encouraged the use of information and communications technology (ICT) in higher education institutions, leading to significant change in educational models ... -
Predicción del comportamiento Ciudadanía del Cliente y su valor económico-financiero para la empresa
Segarra-Moliner, José-Ramón Dykinson (2022) -
Relationship quality in business to business: a cross-cultural perspective from universities
Segarra-Moliner, José-Ramón; Moliner, Miguel Angel; Sánchez-García, Javier Emerald (2013)Purpose – The objective of this study is to analyse relationship quality in a business-to-business context. Given that the relationship between market orientation and customer-perceived service quality is well known in the ... -
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach
Monferrer Tirado, Diego; Segarra-Moliner, José-Ramón; Estrada, Marta; Moliner, Miguel Angel MDPI (2019)Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of ... -
The influence of using socrative for learning – a literature review
Bel-Oms, Inmaculada; Segarra-Moliner, José-Ramón IATED - International Academy of Technology, Education and Development (2021)Technological advances and changes in teaching methods have forced learning institutions to adapt quickly. These changes have reached teachers, especially in universities. Methodologies used in the classroom, like essential ... -
Virtual classroom acceptance and usage model in secondary schools
Segarra-Moliner, José-Ramón; Bel-Oms, Inmaculada IATED - International Academy of Technology, Education and Development (2020)The main goal of this study was to examine technological tool acceptance (such as the virtual classroom) among students of three secondary schools, using a model based on the Technology Acceptance Model (TAM). A survey ...