Listar Departament: Administració d'Empreses i Màrqueting por autoría "6e6f42cf-adb4-4160-ad86-b56bf0fdb480"
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Examining How Country Image Influences Destination Image in a Behavioral Intentions Model: The Cases of Lloret De Mar (Spain) and Cancun (Mexico)
Palau-Saumell, Ramon; Forgas-Coll, Santiago; Amaya Molinar, Carlos Mario; Sánchez-García, Javier Taylor & Francis (2016)Understanding the importance of a country’s image in the behavioral intentions of tourists is essential for sun-and-sand destinations. This study examines an integrated model of behavioral intentions regarding two international ...