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Improving the understanding of web user behaviors through machine learning analysis of eye-tracking data
Castilla, Diana; Del Tejo, Omar; Pons, Patricia; Signol, François; Rey, Beatriz; Suso-Ribera, Carlos; Perez-Cortes, Juan-Carlos Springer (2023-07)Eye-tracking techniques are widely used to analyze user behavior. While eye-trackers collect valuable quantitative data, the results are often described in a qualitative manner due to the lack of a model that interprets ...