Listar LSI_Articles por autoría "735a4fcf-febc-404e-88ea-879039847f37"
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Methodology for the Implementation of Knowledge Management Systems 2.0
Orenga Roglá, Sergio; Chalmeta, Ricardo Springer (2017)Web 2.0 and Big Data tools can be used to develop knowledge management systems based on facilitating the participation and collaboration of people in order to enhance knowledge. The paper presents a methodology that can ... -
Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
Orenga Roglá, Sergio; Chalmeta, Ricardo SpringerOpen (2016-08)The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This ...