Listar LSI_Articles por autoría "00f131bc-4bc5-455a-a5fa-4ea65ff2418d"
Mostrando ítems 1-2 de 2
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Developing a business intelligence tool for sustainability management
Chalmeta, Ricardo; Ferrer Estevez, Maria Emerald (2023-10-13)Purpose: Business intelligence (BI) is a combination of computer systems and managerial processes to support decision-making. The balanced scorecard is a kind of business intelligence tool for performance measurement and ... -
Sustainable customer relationship management
Ferrer Estevez, Maria; Chalmeta, Ricardo Emerald Publishing Limited (2023)Purpose – Sustainable customer relationship management (SCRM) is a combination of business strategy, customer-oriented business processes and computer systems that seeks to integrate sustainability into customer relationship ...