Listar FIL_Articles por fuente "Articles de Didàctica de la Llengua i de la Literatura, n. 58, Juliol 2012"
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L’argumentació publicitària: les paraules del desig
Graó (2012-07)Advertising communication is characterised by its desire to affect consumers’ beha- viour and makes use of a very wide range of discursive strategies. Sometimes in order to convince its target, advertising turns to classic ...