Browsing ANG_Articles by Keyword "teaching-learning cycle"
Now showing items 1-1 of 1
-
New genres and new approaches: teaching and assessing product pitches from a multimodal perspective in the ESP classroom
Universidad de Granada (2022-06-01)One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach ...