Browsing ANG_Articles by Keyword "multimodal metaphors"
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Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure
Universidad Complutense de Madrid. Ediciones Complutense. (2020-11-27)Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational ...